Sales Manager – Milwaukee, WI

Base Salary of $90K - $125K + Bonus.

This role requires you to work on-site in the Milwaukee area. 8+ years of sales and 4+ years of sales management experience is required. Experience in the electrical manufacturing industry or the cabling industry is a huge plus!

The Sales Manager is the senior sales leader accountable for defining, owning, and improving the sales system. This role sets the direction for revenue growth, customer retention, pricing, discipline and market expansion, and is fully accountable for sales performance, forecasting accuracy, and system effectiveness.

The Sales Manager leads the sales organization, ensuring that clear strategy, processes, metrics and talent development enable consistent execution. The role does not manage daily transactional sales activity or individual deal flow; instead, it ensures the structure, standards and talent are in place for the team to execute effectively.

Core Accountabilities

Sales Strategy & Revenue Ownership

• Define and own the company’s sales strategy across existing customers, new customer acquisition, and targeted market expansion.

• Establish revenue targets, growth priorities, and sales plans aligned with company financial operational goals.

• Own customer segmentation, Ideal Customer Profile (ICP), 80/20 prioritization across customers and parts.

• Define pricing strategy and guardrails for dealers, wholesale, and strategic partners.

• Analyze market conditions, competitive dynamics, and performance data to adjust strategy as needed.

• Be fully accountable for revenue growth, margin performance and forecast accuracy.

Leadership & Organizational Effectiveness

• Lead the sales organization, setting clear expectations and accountability for execution.

• Develop and coach the sales team to ensure consistent performance, capability growth and succession readiness. 

• Own performance management outcomes, including goal setting, annual reviews, compensation alignment, and corrective action.

• Build a high-performance sales culture grounded in discipline, integrity and continuous improvement.

• Partner with HR on sales hiring strategy, talent development, and personnel decisions.

Sales Process Ownership & Governance

• Own the end-to-end sales operating model, including prospecting, qualification standards, pipeline structure, forecasting discipline and escalation rules.

• Define and maintain standardized sales processes, playbooks, decision frameworks and performance metrics.

• Ensure disciplined use of CRM, ERP (Rubicon), Salesforce, AI tools, and data to drive decision-making.

• Balance empowerment with controls by defining decision rights, exemption paths and approval thresholds.

• Drive continuous improvement initiatives of sales productivity, predictability and customer experience.

Customer & Account Strategy

• Own executive level relationships with key strategic customers and partners.

• Define customer engagement models and expectations for the Sales Supervisor and sales team.

• Support high-impact negotiations, complex commercial situations and strategic account planning.

• Ensure consistent value-based selling and account planning across the sales team.

Strategic Partner Ownership 

• Own and lead the strategic partnership with partners.

• Define joint growth objectives, pricing framework and coordinated marketing initiatives.

• Establish executive-level relationships within our partner to expand collaboration and visibility.

• Ensure internal alignment, execution discipline and accountability for all partner-related initiatives.

Cross-Functional Leadership

• Partner with Operations, Engineering, Finance, Purchasing, and Marketing to align sales strategy with operational capabilities and financial constraints.

• Ensure sales forecasts, demand planning, and quoting processes support our operational stability and long term objective.

• Actively participate in senior leadership and Sales Management forums to drive alignment and execution.

• Ensure compliance with company policies, procedures, and safety standards.

Qualifications

• Strong written and verbal communications.

• Bachelor’s Degree or significant experience in lieu of degree.

• Minimum of 6-8 years of progressive sales experience.

• Minimum of 2-3 years of management experience.

• Advanced understanding and implementation of modern CRM to drive revenue growth and organization efficiency

• Advanced understanding of ERP systems.

• High level of analytical skill combined with excellent computer skills.

• Effective trouble shooting, problem solving and organizational skills. Able to handle frequent interruptions, meet tight deadlines, and handle conflict in an effective manner.

• Ability to interact with people at all levels of responsibility.

Culture

• Culture is everything. We are authentic and intentional in the way we work and play. Being stodgy has no place here.

• Inclusion. We value diversity and welcome all walks of life. 

• Lead from the front. We roll our sleeves up and do what it takes to take care of our customers.  We are respectful in the way that we hold one another accountable. No games, no hidden agendas.

• Problem solvers. We value smart people who attack problems head-on and with confidence.

• Resiliency. We thrive on change and growth. We pivot when we need to and re-group quickly.

• Humility reigns. Whether engaging with our teams, customers or partners we approach it with the heart of a servant. We are go-givers that believe in creating space for people to grow.