Marketing Director – Madison, WI – Remote for anyone in the US

Marketing *ROCKSTAR* needed to grow the team & company!



WHAT YOU DO

Do you enjoy ultimate responsibility for ALL marketing activities, brand positioning/voice, and fully integrated marketing strategies, while leading your 4-PERSON team, plus contractors/freelancers, and creating industry personalities, and maintaining key partnerships all at the same time?! Phew! That’s a lot! Have YOU got what it takes? Then we need you!!!


We have a need for a complete marketing strategy in the world of e-commerce, which includes all social media, directing programs reputation and driving brand engagement.


Do you like to build and manage advertising campaign strategies to grow revenue in our growing new and existing customer base?


Can you OWN the customer journey and be responsible for executing lead generation strategies?


Is developing and maintaining metrics to on marketing efforts and improving ROI enjoyable to you?


Do you enjoy managing and evaluating brand influencers and develop new relationships?

We need YOU to complete continuous analysis of competitive environment and consumer trends!


Trade events anyone?!! Can you “represent” at trade association meetings and events to promote our company?


Do I have to travel? Yep! Occasional international travel and trips to headquarters in Wisconsin will be on your quarterly calendar (at a minimum).



WHAT YOU’VE GOT

  • Proficient in digital marketing tools, marketing automation and driving sales via e-commerce.

  • Familiarity with account-based marketing techniques, including lead profiling and lead scoring.

  • Experience in developing and managing a marketing calendar, plan, and budget.

  • Experience managing a small team and possessing excellent organizational skills.

  • Demonstrated success in a B2B and/or B2C marketing leadership role.

  • Familiarity with HubSpot, Magento, Google Analytics, and/or Acumatica

  • Manufacturing industry knowledge, CNC experience a strong plus.

  • Excellent interpersonal, written, and oral communication skills.

  • Customer/client focus.

  • Entrepreneurial mindset with the ability to spot unique opportunities.

  • Understanding of social media best practices.

  • Proven ability to set and manage budgets.

What YOU Bring

  • Bachelors degree in Marketing, Journalism, Business, or related field

  • 5+ years of experience in implementing marketing strategies

  • Excellent verbal and written communication skills

  • Ability to problem solve –identify issues and find alternative solutions


BONUS

Knowledge of CNC manufacturing and ancillary products.

Hubspot, Magento, Google Analytics, and Acumatica ERP

• We are excellent at showing our team all facets of the business – learn and grow with us!!*



WHAT WE HAVE FOR YOU

$110k-$160k + ESOP Shares!! DOE with A-mazing benefits

Health with HRA, Dental, Vision, FSA, STD, LTD, Life, ESOP, Flexible, Remote, WFH Stipend, Anniversary Bonus, ESOP Lunches, & more!

We are a remote first organization, so you can be successful from wherever life takes you!


Benefits:

  • 401(k)

  • 401(k) matching

  • Dental insurance

  • Employee assistance program

  • Employee discount

  • Flexible schedule

  • Flexible spending account

  • Health insurance

  • Health savings account

  • Life insurance

  • Paid time off

  • Parental leave

  • Professional development assistance

  • Retirement plan

  • Tuition reimbursement

  • Vision insurance


Schedule:

8 hour shift


Education:

Bachelor’s (Required)


Experience:

Marketing: 5 years (Required)

HubSpot: 3 years (Preferred)

Social media marketing: 5 years (Preferred)

Budgeting: 4 years (Preferred)

Brand Influencers: 2 years (Preferred)

Google Analytics: 3 years (Preferred)

SEO: 4 years (Preferred)

Team management: 4 years (Preferred)


Willingness to travel:

25% (Preferred)


Work Location:

Remote

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