Lead Generation/Sales Associate - Madison, WI

Brief Description:

Individuals in this role are responsible for calling, qualifying, and promoting safety opportunities for our sales teams. Representatives will also service our retail customer base by calling customers, updating contact information, educating customers on the company web site, sharing current promotional campaign information, and helping to facilitate a great customer experience. The ideal candidate for this position loves talking to people, is a problem solver, strives to learn and grow. This is the entry level position to our  Sales Team and we would like to promote from within this position within 90 days.

Detailed Description:

  • Qualify leads for the sales team while promoting safety opportunities

  • Call on customers with the goal of updating client information

  • Obtains orders by answering telephone calls, verifying and entering items, transferring orders to fulfillment, explaining stock-outs and expected delivery dates.

  • Reports industry trends, competitive pricing and customer feedback to management

  • Increases orders by suggesting related items, explaining features, and checking customer’s buying history

  • Opens customer accounts by obtaining customer agreement, collecting customer information and extending credit

  • Owns, qualifies and develops opportunities passed from marketing, outside sales, national accountsKeeps abreast of new products

  • Identifies ways for continuous improvement of processes

  • Prepares, generates and follow up on verbal or written quotations to secure orders or determine reason for loss of order.

  • Maintains customer product discounts through branch price sheets and/or Distribution System price file maintenance screens; including maintenance of appropriate cost files to ensure accuracy of automated supplier claims.

  • Reviews open customer order reports and takes action on open items; specifically, those items that may be at risk in meeting the customer’s promised delivery date. Maintains Distribution System backorder report, associated customer expediting report/notices, and customer notification, as required.


  • Knowledge of electrical, construction or mechanical products preferred

  • Ability to perform multiple tasks simultaneously

  • Familiar with Microsoft Office, and ability to perform basic computer skills

  • Ability to prospect and market concepts to existing and potentially new accounts

  • Ability to work in a team environment

  • Ability to communicate clearly, both verbally and in written form

  • Attention to detail

  • Ability to interpret complex information

  • Ability to use a win-win approach to resolve controversy; stay objective and fair when dealing with sensitive situations, maintain constructive working relationships despite disagreement

  • Ability to take action in solving problems while exhibiting judgment and a realistic understanding of issuesAbility to influence others

  • Ability to prepare for emerging customer needs

  • Technical aptitude for equipment and service related issues


  • Experience in telephone sales or business development with proven track record of achieving revenue goals


40K base salary/Total compensation 50K to 60K


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