Business Development Rep/Sales Associate - Madison, WI

The Sales Associate is responsible for achieving inside sales revenue goals by obtaining and up-selling orders, creating customer satisfaction, and adding value to the customer’s buying experience.   May own a book of accounts.

Detailed Description:

  • Obtains orders by answering telephone calls, verifying and entering items, transferring orders to fulfillment, explaining stock-outs and expected delivery dates.

  • Reports industry trends, competitive pricing and customer feedback to management

  • Collaborates with Outside Sales to ensure customer satisfaction

  • Increases orders by suggesting related items, explaining features, and checking customer’s buying history

  • Opens customer accounts by obtaining customer agreement, collecting customer information and extending credit

  • Owns, qualifies and develops opportunities passed from marketing, outside sales, national accounts

  • Keeps abreast of new products

  • Identifies ways for continuous improvement of processes

  • Prepares, generates and follow up on verbal or written quotations to secure orders or determine reason for loss of order.

  • Maintains customer product discounts through branch price sheets and/or Distribution System price file maintenance screens; including maintenance of appropriate cost files to ensure accuracy of automated supplier claims.

  • Investigates deductions made by customer when paying invoices, obtaining necessary information for management to make a determination of whether credit is to be issued or letter to be written. Prepares replies, credit forms (such as RMA, price adjustment) and/or entering the credit transaction into Distribution System.

  • Reviews open customer order reports and takes action on open items; specifically, those items that may be at risk in meeting the customer’s promised delivery date. Maintains Distribution System back order report, associated customer expediting report/notices, and customer notification, as required.


  • Knowledge of electrical, construction or mechanical products preferred

  • Ability to perform multiple tasks simultaneously

  • Familiar with Microsoft Office, and ability to perform basic computer skills

  • Ability to prospect and market concepts to existing and potentially new accounts

  • Ability to work in a team environment

  • Ability to communicate clearly, both verbally and in written form

  • Attention to detail

  • Ability to interpret complex information

  • Ability to use a win-win approach to resolve controversy; stay objective and fair when dealing with sensitive situations, maintain constructive working relationships despite disagreement

  • Ability to take action in solving problems while exhibiting judgment and a realistic understanding of issues

  • Ability to influence others

  • Ability to prepare for emerging customer needs

  • Technical aptitude for equipment and service related issues


  • 1-2 years inside sales in either electrical or industrial construction equipment

  • Experience in telephone sales or business development with proven track record of achieving revenue goals

Additional Details

We offer a competitive compensation and benefits package including medical, dental, vision, life, AD&D, paid time off (PTO), 401k, tuition reimbursement, STD/LTD, Legal assistance and more.


USD 35000 - 50000 Per Year

Job Type


Job Status

Full Time


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